At the moment every brand professional’s favorite topic (or so it seems at times) is: The Future of Luxury. How will luxury brands fare this year? What will define luxury over the next few years? The answer to a large degree is, ‘luxury will be whatever you want it to be’.
So in the next 12 months, instead of worrying about missing out on the next big thing in luxury, its our job to focus on defining it.
Want something to play with? How about DISCREET-CHIC? RECESSION-CHIC? FRUGALITY-CHIC? UNDERSTATED-CHIC? Or anything that's commissioned? Access? Secrets? Stories? Time with one's loved ones? Time for oneself? All things local? Peace and quiet, if not escape? Eco-friendly? Human-friendly? Caring? Empathy? PERKONOMICS? Craft? Friends? Having a larger-than-life perspective? Households of six or more? Eccentricity? Appointment-only? Opinionated? PREMIUMIZATION? Fuck You Money? Philanthropy? Bespoke? Knowledge? Skills? Health? Etiquette? Or a mix of any of these?
So in the next 12 months, instead of worrying about missing out on the next big thing in luxury, its our job to focus on defining it.
Want something to play with? How about DISCREET-CHIC? RECESSION-CHIC? FRUGALITY-CHIC? UNDERSTATED-CHIC? Or anything that's commissioned? Access? Secrets? Stories? Time with one's loved ones? Time for oneself? All things local? Peace and quiet, if not escape? Eco-friendly? Human-friendly? Caring? Empathy? PERKONOMICS? Craft? Friends? Having a larger-than-life perspective? Households of six or more? Eccentricity? Appointment-only? Opinionated? PREMIUMIZATION? Fuck You Money? Philanthropy? Bespoke? Knowledge? Skills? Health? Etiquette? Or a mix of any of these?
